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Marketing Internships at Kaleidoscope – Summer 2016

internship scheduleFor May-August 2016, Kaleidoscope is awarding 3 Hartford-based marketing internships to college students looking to grow their skills in one of the following areas:

  • Writing (with focus on blogging, search engine optimization, social media applications)
  • Design (with focus on photography, print design, videography, and content management systems)
  • Product Development / Creative Strategy (with focus on intersection of marketing, sales, and customer service)
  • No experience is necessary for these internships, although some pre-existing skills are required. See below!

Internships will be held roughly from one week after candidates’ schools finals to one week prior to their fall semester start, M-Th 8am-noon. Flexibility to accommodate vacations, other jobs, or summer classes is fine. All internship positions are unpaid the first year, although stipends exist for returning interns the following summer.

 

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WRITING / COMMUNICATIONS INTERNSHIP

Overview: How can you apply an English, creative writing, communications, or journalism degree to a job once you graduate? Our internship will take your existing writing ability and show you how to craft stories to explain products to customers; search engine optimize all text for better visibility; social media applications; and how your ability to tell a story can be the most important part of product development.

What we teach you: How even basic copy can not only get information across, but impact your audience psychologically; what Search Engine Optimization is and how to use it; how to work with web and graphic designers; what content marketing is and how to create web-friendly work. There is quite a bit of reading and group discussions involved at the beginning of the internship, so be prepared to learn a bunch! Have anything else you’re interested in learning? Let us know in your interview.

Last summer our interns came out with a portfolio including writing published online, stats about how their work impacted the visibility of the clients website, videos they had written scripts and shot lists for, and a ton of new skills to sell themselves to future employers. Our writing intern last year also decided to dabble a bit in product development with the help of our design interns, so there’s room for much cooler projects depending on how the interns take to the program.

To qualify, candidates should be from a writing or communications related major, including but not limited to English, creative writing, journalism, communications, marketing, or business. Candidates should have completed their freshman year in an Associates or Bachelor’s program, but no professional experience is required.

INTERNHERE.COM POSTING

Examples from our 2015 Interns:

Video Example 1             Video Example 2

Campaign Example

(Videos created with a goal of showing off new product–in this case, balloon twisting)

Content Marketing / SEO Example

(The above example is a search engine optimization and content marketing piece)

Brand Management Example

(Our design interns designed the above website; our writing interns populated the pages)

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DESIGN / MARKETING INTERNSHIP

Overview: With a focus on building a professional portfolio, this internship track focuses on design in the larger lens of marketing. How does an aesthetically pleasing design function? What story does it tell clients about the company or product? Where does marketing end, and sales or customer service begin? Our internship will tackle the complex of intersection of marketing and customer service with a focus on how good (or bad) design effects a whole company.

What we teach you: how to integrate print media with CMS websites; how to work with web designers; how to create work for blogs or social media; how to go beyond aesthetics to psychology and practical use; how to be a better aesthetic designer. There is quite a bit of reading and group discussions involved at the beginning of the internship, so be prepared to learn a bunch! Have anything else you’re interested in learning? Let us know in your interview.

Last summer we started our interns on the more simple tasks of creating videos, doing some simple graphic design, and  a bit of branding. But then these over-achievers decided they wanted to work with our web designer to redesign one of our websites even though they had no experience in this, whip out a few new products with the help of our creative director, and put on a few of their own photoshoots. If you have a solid plan, we’ll help you get the results you want.

To qualify, you must be semi-compitent with at least one of the following: Adobe Photoshop, Adobe Illustrator, any video editing software, photography. Any arts, design, or marketing major is welcome but should have completed their freshman year in an Associates or Bachelor’s program, but no professional experience is required.

INTERNHERE.COM POSTING

Examples from our 2015 Interns:

Video Example 1             Video Example 2

Campaign Example

(Videos created with a goal of showing off new product–in this case, balloon twisting)

Brand Management Example

(Our design interns designed the above website; our writing interns populated the pages. See above gallery for our before / after portfolio pictures.)

Photoshoot Example

(Our interns will be given instruction and resource to direct their own photoshoots to come out with portfolio pieces that focus on not only technical skill but practical application in marketing.)

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PRODUCT DEVELOPMENT / CREATIVE STRATEGY  INTERNSHIP

Overview: Do you have some mismashed skills you’re looking to find a use for? Or, do you have a business major with little practical application? This hybrid-internship will focus on cultivating and applying  practical skills in a marketing setting–from creative writing to sell products on social media, to directing live photo or video shoots, to learning to pitch products to businesses or clients. You’ll come out with tangible, listable skills and the statistics to back your success.

What we teach you: branding, content marketing, search engine optimization, content management systems, the psychology of story telling, and more. There is quite a bit of reading and group discussions involved at the beginning of the internship, so be prepared to learn a bunch! Have anything you want to focus on? Let us know in your interview.

Last summer our interns chose their own products to market, and enlisted our English and design interns to work on a team to realize their vision. Projects included building websites (even though they had no experience), helping on photo video shoots (with visual portfolio pieces to show off to future clients), optimizing websites (and collecting the stats to show future employers how your work will make them money), and creating strategies for our design and writing teams.

To qualify, you should either have some writing, design, or communications skills you want to make sellable to future employers, or vice-versa have a business-related degree but need to learn practical skills. Students can be from any business or humanities major, but should be at least a sophomore in a Bachelor’s or Associate’s program.

INTERNHERE.COM POSTING

Examples from our 2015 Interns:

Video Example 1             Video Example 2

Content Marketing / SEO Example

(The above example is a search engine optimization and content marketing piece)

Campaign Example

(Videos created with a goal of showing off new product–in this case, balloon twisting)

Brand Management Example

(Our design interns designed the above website; our writing interns populated the pages)

– – – TO APPLY – – –

To apply to any of the above three internships, email marissablaszko@gmail.com with your resume and any applicable portfolio work. We want to stress that no existing experience is required–we’ve found that if we take students who are excited to work, teach them a bunch then hand them some resources, the results for everyone involved are phenomenal.

Interviews in person, over the phone, and via Skype from Feb-April.